Dear Spring Run Member,
Overheard recently around the Club…
“I have lots of Shop credits, but there is nothing to buy in there”, and “Spring Run is too cheap to hire a merchandiser to fix the problem”.
The first comment was anticipated, and has been overheard by other members over the past month or so. Last fall, we felt that taking a simplified approach to the merchandise was the best way to go, focusing on moderately priced logo wear that is exclusive to Spring Run. Evidently, this is not working for everyone, but it does help reduce the problem of leftover unsold inventory from the past couple years that is too expensive for many member’s tastes. Remember, if we couldn’t sell it all at cost (that is what we actually paid for it…NO markup), then we will likely never sell it. The only alternative is to sell it below cost, or write it off. Either way, that loss is reflected in the annual assessment. As far as the Shop credit goes this year, we have said you may use it up in special orders if you can’t find anything you like here
The last comment, though, is puzzling. If we are without a merchandiser right now, and know we are going to do a golf course renovation with no golf until Nov 2014, why would we waste the member’s money by hiring someone now? If that is “too cheap”, well….let’s just say that we try to provide the best value to the membership for the money you pay, and it would be irresponsible to spend it on hiring someone who will be sitting around for the next 7 months doing little to nothing.
I recently ran a blog on the Pro Shop merchandising program, and have included it again as a reminder. Check out the article below in case you missed it.